Your corporate identity is more than just design: it’s who you are. It’s everything you stand for, inside and out. That includes your vision and purpose. It’s not enough anymore to be selling a high-quality product. Companies need a bigger ‘why’ for people to get behind.
It all starts with your reason for going to work every day and why anyone else should care. As Simon Sinek famously stated, “people don’t buy what you do, they buy why you do it”.
A company’s values and culture are crucial in shaping corporate identity.
Apart from client’s visual identity, including logos and taglines, colours, fonts, stationery, flyers, web design, social media, office décor, employee uniforms etc. Mediana help building a corporate identity of its clients by:
- Ensuring that they consistent and coherent in all communications.
- Creating a difference between client and competitors
- Help to engage effectively with customers, employees and investors.