There was a time when product packages were just a container and labels were meant only for specifying the product details. The changing market has now put many additional responsibilities on those in-charge of product packaging design and labeling of a company. Product packages along with their labels now have the important responsibility of attracting the customers. They are expected to speak for themselves and lure the customers in picking them up from the store shelf.
Label design can be overwhelming given the amount of moving parts. Unlike logo design where the focus is generally on a single element, label design is the process of creating a composition of five, ten or even fifteen design elements.
Our design team take all those factors in account while preparing a Packaging & Label Design, some of our work in portfolio is evident of this fact.